Facebook’s Deal With Reliance Jio-Mart

Facebook’s Deal With Reliance Jio-Mart

What is Stored for Indian Consumer?

Face book  . The world’s largest social media company has invested $5.7 billion for a 9.99% stake in India’s Reliance Jio Platforms “They can enable people to connect with businesses, shop and ultimately purchase products in a seamless mobile experience,”

The deal with Facebook now gives JioMart the scope to combine with WhatsApp that would enable these kirana stores to digitally transact with customers. The JioMart platform mounted on the encrypted Whatsapp platform will allow traders and customers to move on to a more efficient payment system also. Social media platform, Whatsapp could also help people discover products -- recommendations from friends.

 “The synergy between Jio and Facebook will help realise Prime Minister Shri Narendra Modi’s ‘Digital India’ Mission with its two ambitious goals — ‘Ease of Living’ and ‘Ease of Doing Business’ – for every single category of Indian people without exception. JioMart and WhatsApp will enable 30 million neighborhood stores (kirana) to transact digitally “in the near future.”

The companies will work closely to ensure that consumers are able to access the nearest kirana store, who can provide products and services to their homes by transacting seamlessly with JioMart using WhatsApp.